Organisers of the inaugural London Padel Week are aiming to help take the popularity of the sport to a new level when the initiative begins next week alongside the first Premier Padel event to take place in the UK.
London Padel Week will feature five clubs hosting a range of activities across the capital from 3rd to 9th August, with London Premier Padel P1 being hosted at Olympia from 4th to 9th August.
Across the seven days of London Padel Week, the programme will deliver tournaments, coaching, wellness experiences, networking events, talks, product testing, live entertainment and social gatherings.
The initiative’s organisers say they have created the UK's first city-wide festival dedicated entirely to the lifestyle surrounding padel.
The five clubs hosting activities are Rocket Padel Battersea, Rocks Lane Chiswick, Stratford Padel Club, House of Racquet King's Cross, and S3 Wembley.
There will be over 50 activities including social tournaments, coaching sessions, racquet testing, wellness workshops, yoga classes, inspirational talks on resilience and performance, tasting experiences, networking events, live DJs and evening celebrations.
London Padel Week will feature tournaments, coaching, wellness experiences, networking events, talks, product testing, live entertainment and social gatherings. Image credit: London Padel Week.
Organisers say that unlike traditional sporting events, the programme has been deliberately designed to mix sport with lifestyle, business and community.
They add that the event has attracted a diverse array of brands from sectors as varied as food, cocktails, wine, hospitality, travel, beauty and cosmetics, wellness, technology, fashion and lifestyle.
"The biggest surprise wasn't attracting sports brands—that was exactly what we expected," said Selena Pellegrini, Founder of London Padel Week.
"What genuinely amazed us was the enthusiasm from companies that have nothing to do with sport. [They] all recognised something that perhaps the market hasn't fully realised yet: padel is no longer simply a sport. It's where communities are built.”
Pellegrini added: “People don't just come to play. They come to socialise, network, discover products, exchange ideas and spend quality time together. That is the real story behind London Padel Week. We're not simply organising a sporting festival; we're bringing together brands that recognise where modern communities are forming."
Alongside the sporting programme, visitors will have the opportunity to meet founders, test innovative products, participate in wellness experiences, discover emerging brands and attend conversations focused on resilience, performance and healthy living.
The festival will also provide networking opportunities for club owners, coaches, entrepreneurs and industry professionals, aiming to reinforce London's growing position within the international padel ecosystem.
"We didn't want to create another tournament," Pellegrini said. "We wanted to create something that reflected what padel has become – a place where sport is simply the starting point for human connection.
“If people leave having met new friends, discovered an innovative brand, found a business opportunity or simply enjoyed spending time together, then we've achieved exactly what London Padel Week was designed to do."
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